Vienna, Austria — June 17, 2024 NOA GmbH, a leading AV digitizing and archiving specialist, is set to participate in the 24th edition of the ASBU Radio & TV Festival & Convention. The event, held in collaboration with Tunisia’s Ministry of Cultural Affairs, will take place from June 26–29 in Tunis.

On June 26, during the pre-festival technical day, Wigdan Abdelrahman Nassr, Key Account & Project Manager, will present a detailed case study on the digitization project of Abu Dhabi Media Company (ADM). This presentation will provide an in-depth look at how NOA successfully managed the delivery and installation of a comprehensive audio and video archive workflow system for the UAE-based public service broadcaster and media company, covering operations in both Abu Dhabi and Dubai.

The project represents the largest Archive Transfer Technology installation in the Middle East, involving the digitization of the organization’s entire national radio and television archive, including 137,000 audio carriers and 339,000 hours of video content.

“We are thrilled to present our work on modernizing archiving processes to set a new benchmark that encompasses all business aspects, including logistics and multi-site, multi-platform broadcast infrastructure,” said Jean-Christophe Kummer, managing partner of NOA.

The ASBU Radio & TV Festival & Convention aims to foster the development and enhancement of Arab radio and television production, reflecting the aspirations and principles of its member corporations. Additionally, the Festival seeks to identify and encourage innovative and meaningful trends in radio and television production, thereby promoting the creative energies within the Arab media landscape.

Each year the festival hosts representatives from ASBU member corporations, private Arab production companies, news agencies, foreign Arab-speaking radio and TV stations, as well as private radio and television networks and international radio and television unions.

More information about NOA and its products is available at or by phone at + 43 1 545 2700.


Abu Dhabi Media Company

Abu Dhabi Media (ADM) is the UAE’s leading public service broadcaster and media company that focuses on developing, producing and distributing unique premium content, covering news, entertainment, sports and culture to a wide array of demographics across the Arab World. Focusing on digital first content, ADM’s portfolio includes exclusively digital assets, as well as digital and traditional platforms for its TV, radio, and print assets. ADM is also available on Smart TV applications, including Apple TV and Android TV, delivering streaming, catch-up and video on demand services on ADTV and ADSports. Also, the new addition of ADRadio’s digital platforms and applications features audio and podcast streaming across the radio assets.


About NOA GmbH

NOA delivers scalable, high quality AV digitizing and archiving innovations to make audio and video archives easily available in enterprise storage facilities. Sustainable long-term preservation of media content is guaranteed as NOA’s unique products rely on open archival standards and formats, and continuous checks for transfer integrity to ensure highest possible quality of audio and video content. NOA’s intuitive proprietary technologies are currently installed in more than 30 international institutions including Austrian National Broadcaster ORF, Sveriges Radio Förvaltnings (SRF), Yleisradio Finland (YLE), Radiotelevizija Slovenija (RTV), the national sound archives of Switzerland and Mexico, the Vlaamse Radio- en Televisieomroep (VRT) and many more.