Integration deliveres low-cost personalized FAST playout and seamless monetization
Los Angeles and Las Vegas – April 9, 2024 – ThinkAnalytics, the world leader in Al-based TV content discovery, viewer data insights, and targeted advertising has integrated its new ThinkFAST AI-powered content scheduling Free Ad-Supported Streaming TV (FAST) channel solution with AWS Elemental MediaTailor. ThinkFAST is a game-changer in content curation for FAST channels. By leveraging AI-powered intelligent scheduling, it streamlines the process, resulting in higher audience engagement and reduced churn rates. Content owners can now focus on growth while maximizing ad revenue.
ThinkFAST’s integration with AWS Elemental MediaTailor offers customers launching and running FAST channels unparalleled reduction in time to market. MediaTailor can be used as the destination for the schedule created by ThinkFAST to create low-cost virtual live FAST channels without the need for a live encoder. Customers can swiftly push channel schedules into the MediaTailor Channel Assembly, creating channels that are optimized for streaming consumption. Then they can use MediaTailor Ad Insertion to enable seamless Server-Side Ad Insertions (SSAI) by integrating with standard video ad decision servers to dynamically insert personalized ads during scheduled ad breaks for channels curated by ThinkFAST.
“The race is on for content rights holders to launch new channels and to keep existing channel lineups refreshed with curated programming to increase audience engagement. ThinkFAST’s integration with AWS Elemental MediaTailor streamlines the labor-intensive process of curating and scheduling FAST channels,” said Marc Aldrich, CEO of ThinkAnalytics. “Increasing engagement and advertising revenue potential for FAST operators is key and ThinkAnalytics’ solution integrated with MediaTailor equips rights holders with tools to succeed in FAST.”
ThinkFAST will be demonstrated at NAB Show on the ThinkAnalytics booth (W1313) and on the AWS booth (booth W1701). To book a meeting and a demo of ThinkFAST, at NAB Show 2024, click here.
About ThinkAnalytics
ThinkAnalytics is the world leader in AI-based content discovery and viewer analytics with its Think360 product suite, which enables video service providers, studios, broadcasters, and media companies to deliver personalized experiences to their users. Delivering content discovery and viewer insights to over 85 service providers serving approximately 475 million subscribers in 47 languages with 8 billion recommendations per day, ThinkAnalytics is the largest independent content discovery platform. Customers include Liberty Global, Vodafone, Deutsche Telekom, DirecTV, Sony Pictures Entertainment (SPE), Bell Media, BritBox International, Crunchyroll, Astro, Intigral, MBC, OSN, Proximus, Rogers, Sky Mexico, Tata Play, TELUS, and Mediacorp.
